Who Gives a Crap toilet paper is made from 100% post consumer waste recycled fibres.
Each roll features 400 sheets and is made of 3-ply tissue.
50% of Who Gives a Crap's profits go to WaterAid to build toilets and improve sanitation in the developing world.
At present, 40% of the world’s population don’t have access to a toilet. This is a leading contributor to endemic poverty and is a major drag on economic growth in some of the world's poorest countries. Diarrhoea related illnesses fill over half sub-Saharan African hospital beds and kill over 2,000 children under 5 every day.
Recycled paper uses 64 percent less energy and 50 percent less water to produce; creates 74 percent less air pollution; saves 17 trees (per ton of paper produced); and creates five times more jobs than one ton of paper products made from virgin wood pulp.
Secondly, the equivalent of about 270,000 trees is either landfilled or flushed every day and 10% of this global total is from toilet paper!